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Short, verified updates on the platforms Indian businesses advertise and get found on — with our take on what to do about each one. New stories twice a week.
Google Ads is adding two optional controls, channel prioritization and budget allocation, that decide which networks get your budget first and how much the rest may spend. They are rolling out to accounts over the coming months.
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Google has quietly changed its Merchant Center help page: products flagged for blurry, pixelated or low-resolution images now stay live in Shopping ads and free listings. The bigger deadline for online sellers is a 500 x 500 pixel minimum that starts on 31 January 2027.
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On 6 October 2026 Meta announced a set of AI features for Ads Manager. Two of them are available to every advertiser now, while the assistant that can build and change campaigns for you is only being tested.
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Google Ads has told some advertisers that from 12 October 2026 it will find deals on their website and show them in Search and Performance Max ads automatically. It is on by default, so it is worth checking before your festive offers go live.
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From 1 October 2026, free-form replies sent through the WhatsApp Business Platform (the API) are billed per message. Businesses that answer customers on WhatsApp at scale should check their setup and costs this week.
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